The Standard
Everything you need to know.
Buying guides, wear & care, materials, and more — written for men who want to buy once and wear it forever.
Published
Buying Guide
Cuban Link Chain Size Guide: 8MM vs 12MM
Most people spend time choosing chain length and get the width wrong. This guide fixes that.
8 min read›
Wear & Care
Can You Wear a Cuban Link Chain in the Shower?
The answer isn't the same for every chain. Here's what actually happens to a Cuban link in water.
5 min read›
Gifting Guide
His First Real Chain
A guide for parents buying a Cuban link for their son — graduation, 18th, 21st, first job, or no occasion at all.
7 min read›
Gifting Guide
The Gift He'll Never Take Off
A guide for wives, girlfriends, and partners. What 45,890+ women chose — and what he said after.
6 min read›
New articles added monthly.